Clear is a well-known shampoo brand for its modern and futuristic lifestyle. That’s why after project digital human Bo, we have another chance to work with T&A Ogilvy for making brand ambassador of Clear comes into an AI Model. We have fun time working with Toc Tien in the scanning photoshoot to have a full view of her body, from head to toe, in every details, from her eyelids to her teeth. The toughest part is that to capture every pieces of body so that this model must look like in real life. So time pressure on the scanning shoot is noticeable.
The 5-second counting method
Thanks to the attention and professional working style of the model, our scanning time goes smoothly. To get the time go right, there must be 1 scanner guy, and 1 photo reviewer who supports each other. Short time in one scanning section may lead to the fact that we don’t absorb enough all the details in model’s body. And way too long may prolong the production phase in the photo scanning. That’s why we came up with a rehearsal scanning 2 days before the shooting. Then figure out another method. 5-second method. You may ask why 5, not 3 or 10 secs? That’s because 5 secs is the approximate time for a scanning section. So the scanner just simple count from 1 to 5, then we can totally agree on the details of that shot.
A big thanks
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