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“Here she is. She is single and fun-loving. She is engaged. She is newly married. And not so newly married. She has no children. She has one child. She has many children. She even has grandchildren. She may be exclusively a homemaker. Or she may hold a part-time job. Or she works in an office full-time. She enjoys her leisure time. She participates in community affairs. She’s athletic, to a degree. She travels. And she spends money. In any case, our consumer is a real person, one of a large group of individuals that make up our consumer world.” Produced by Jam Handy.
Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in downtown Cincinnati, Ohio, founded in 1837 by English American William Procter and Irish American James Gamble. It specializes in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to the Kellogg Company, its product portfolio also included foods, snacks, and beverages.
In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company’s profits. A. G. Lafley—the company’s chairman, president, and CEO until October 31, 2015—said the future P&G would be “a much simpler, much less complex company of leading brands that’s easier to manage and operate”.
David Taylor is the current president and CEO of Procter & Gamble…
Candlemaker William Procter, born in England, and soapmaker James Gamble, born in Ireland, both emigrated from the United Kingdom. They settled in Cincinnati initially and met when they married sisters Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created.
In 1858–1859, sales reached $1 million. By that point, about 80 employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble’s products.
In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floated in water. The company called the soap Ivory. William Arnett Procter, William Procter’s grandson, began a profit-sharing program for the company’s workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike.
The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company’s leaders began to diversify its products, as well, and in 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fats. As radio became more popular in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as “soap operas”.
The company moved into other countries… The company introduced Tide laundry detergent in 1946 and Prell shampoo in 1947. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest. Branching out once again in 1957, the company purchased Charmin paper mills and began manufacturing toilet paper and other tissue paper products. Once again focusing on laundry, Procter & Gamble began making Downy fabric softener in 1960 and Bounce fabric softener sheets in 1972…