Crave Pet Care

We invited Tesco customers to ‘go wild on safari’ to introduce CRAVE’s natural pet food credentials. Customers followed a trail guide through the immersive CRAVE safari dome, collecting pawprint stamps, identifying wild animal sounds and learning about CRAVE along the…

Crave Pet Care

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We invited Tesco customers to ‘go wild on safari’ to introduce CRAVE’s natural pet food credentials.

Customers followed a trail guide through the immersive CRAVE safari dome, collecting pawprint stamps, identifying wild animal sounds and learning about CRAVE along the way. The adventure culminated in an augmented reality (AR) experience, where customers could ‘go wild’ as they saw themselves transformed into a tiger, lion or giraffe.

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