Dani Nordin – Storytelling as a UX Leadership Superpower

Storytelling as a UX Leadership Superpower We know that, as designers mature, they need to understand how to tell a story about their work. But how do you coach them in storytelling when stories can take so many forms depending…

Dani Nordin - Storytelling as a UX Leadership Superpower

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Storytelling as a UX Leadership Superpower

We know that, as designers mature, they need to understand how to tell a story about their work. But how do you coach them in storytelling when stories can take so many forms depending on the phase of a project? In this presentation, Dani Nordin of athenahealth will share a framework she’s created to help designers at athenahealth craft a compelling story at various phases of a project—from design scenarios to research plans to portfolio case studies.

You’ll learn:

The fundamental types of stories that tend to show up in our work;
How the elements, attitude and altitude with which we shape our stories impact their effectiveness;
Common pitfalls to avoid when crafting your story.
Along the way, you’ll laugh, cry and see some cute animal pictures.

Dani Nordin
Dani Nordin is an experienced UX strategist, designer and researcher, who’s been working in the design industry for over 20 years, most of it on digital products. She’s currently Director of Experience Design at athenahealth, heading up the Orders and Results zone for the athenaClinicals EHR. She’s also a part-time lecturer at Northeastern University’s College of Professional Studies, where she teaches design thinking for emerging technologies.

Prior to joining athenahealth, she built out a UX practice and design system for Pegasystems’ digital experiences, and she helped to build a user research and design practice for Harvard Business Review.

She lives in Watertown MA with her husband, two daughters, and a dapper golden retriever named Larry.

For more, keep up with Dani at daninordin.com or on Twitter as @danigrrl.

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