NIKE & SWAROVSKI Crystals
Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work. Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, Hurley, and Jordan brands.
ELEVATING HUMAN POTENTIAL
To us, innovation is about elevating human potential. We obsess the needs of the world’s best athletes, using their insights to create products that are beautiful and useful for everybody. To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough.
Nike is a place where everyone is an explorer. We bring together diverse perspectives— scientists and shoe designers, coders and quarterbacks—to share knowledge of the body in motion.
At Nike, we serve athletes…billions of them. Because, as our co-founder said, if you have a body, you’re an athlete.
A LOVE OF SPORT UNITES US
At Nike, we believe that diversity fosters creativity and accelerates innovation. No matter where we come from, a love of sport unites us. It teaches us to be competitive, but always collaborative and welcoming. To include different perspectives, because teams win when everyone contributes. To take a ‘next play’ attitude to failure, and apply what we’ve learned instantly.
Our team shares a singular goal: to make all athletes better. Whether it’s through one of our Run Clubs, apps, or Nike stores, our experts guide millions of people on their personal sport journeys.
Creativity fuels our culture. With our open and global mindset, we’re constantly curious about the world. We serve athletes in 190 countries, and we’re inspired by every one of them. By listening to the unique voices of every country, culture, and community, we can unleash the potential of every athlete.
WE TAKE ACTION
Sport has the power to move the world. So we don’t sit on the sidelines – we take action.
We get kids active, because the kids who move become movers and shakers. We partner with communities to ignite change for the next generation. And we use our brand to stand up for our values.
RETHINKING THE FUNDAMENTALS
To achieve the impossible, we have to rethink the fundamentals. We do that through sustainable innovation—our ambition to double our business, while cutting our environmental impact in half.
To get there, we’re committing to 100% renewable energy. We’re holding ourselves and our partners to the strictest standards, so every worker is valued and engaged. And we’re coming up with new materials and techniques to do more with less and reduce waste. We’re embracing sustainable innovation to push the limits of our business—and our collective potential—in unprecedented ways.
Swarovski AG (/swɒrˈɒfski/ sworr-off-skee, German pronunciation: [svaˈʀɔfski]) is an Austrian producer of cut lead glass, headquartered in Wattens, Austria. The company is split into three major industry areas: the Swarovski Crystal Business, that primarily produces crystal jewelry and accessories; Swarovski Optik, which produces optical instruments of high precision such as telescopes and binoculars; Tyrolit, a leading manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines. Robert Buchbauer, a Swarovski family member, is the present Chairman of the Board and Head of the Swarovski Consumer Goods Business.
Nowadays, Swarovski Crystal Business is the highest grossing business unit with a global reach of approximately 2,680 stores in around 170 countries, more than 26,000 employees, and a revenue of about 2.6 billion euros (in 2016). Its creative studios are led since 2006 by Nathalie Colin, in charge of the international collections of jewelry, watches and accessories.
Daniel Swarovski , formerly Daniel Swartz, was born in northern Bohemia (now the Czech Republic). His father was a glass cutter who owned a small glass factory. It was there that the young Swarovski served an apprenticeship, becoming skilled in the art of glass-cutting. In 1892 he patented an electric cutting machine that facilitated the production of crystal glass.
The Swarovski Crystal range includes crystal glass sculptures and miniature, jewelry and couture, home decor, and chandeliers. It is best known for its small animal figurines, which have loyal and longstanding collectors and fans. All sculptures are marked with a logo. The original Swarovski logo was an edelweiss flower, which was replaced by an S.A.L. logo, which was finally replaced with the current swan logo in 1988.
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