Respect For Animals – What if it were your pet

Insight: Global fur production has been doubled in 2017, and it’s really hard for young Millenials to care about it. Idea: To make the cruelty that goes into fur production more personal, we created a fake Instagram account that turns…

Respect For Animals - What if it were your pet

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Insight:
Global fur production has been doubled in 2017, and it’s really hard for young Millenials
to care about it.

Idea:
To make the cruelty that goes into fur production more personal,
we created a fake Instagram account that turns people’s dog/cat photos
into fur products by photoshopping the images and post them on Instagram.

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