Greenpeace UK approached us to create a short film for their ‘Restore Forests: Restore Hope’ campaign. Targeting hundreds of the world’s biggest consumer goods companies and revealing their devastating lack of progress in getting deforestation out of their supply chains. Addressing the increasingly urgent need to protect and restore our forests and other ecosystems, to keep our planet habitable, managing the climate crisis.
Our film was timed to be released during the 2019 Consumer Goods Forum’s Global Summit; an annual event that brings consumer goods retailers and manufacturers together globally. Nearly 10 years earlier, these companies made a commitment to remove deforestation from their supply chains by 2020. With only a few months left, these companies are nowhere near this goal. Instead they are still expanding into new areas of forest and savannah, converting once pristine landscapes into cattle ranches and land to grow commodities like soya and palm oil.
Working with Greenpeace we created a sharable film that showcased the empty environmental claims of these huge companies that are driving deforestation for the sake of profits. Urgently bringing attention to the catastrophic effect caused on the planet and in particular the forests, by their failure to act decisively.
The narrative is split into two distinct halves: The first half being a tongue-in-cheek take on a corporate film; a pastiche of films produced by the big companies being targeted. However, early on in this section we see the the video being ‘hacked’, interrupting the vague and generic promises of this fictitious corporate, with footage of the deforestation happening right now, to clear land for industrial farming.
The second half is where Greenpeace take over and the tone takes on a gritty and urgent edge. The visuals are powerful and strong. Focusing on the broken promises of these companies and demanding they commit to zero deforestation rather than continue with their ‘business as usual’ attitude. Creating an impactful, high energy call to arms; urging the world’s biggest companies to: Change now, or go extinct.
Sign and share the petition here:
Design, Directed & Produced by Fred & Eric for Greenpeace UK
Producers: Sarah Killeen and Jamie Pigram
Lead Designer and Creative Director: Maggie Rogers
Script: Brad Brookes
Lead Animator: Ryan Brotherston
Stopframe Animator: Susie Jones
VO artists: Kerry Shale (part 1) and Sophia Brown
Sound Studio (VO): Wise Buddah
Sounds Designer: Aaron Lampert