This is a logo animation project for my Type in Motion class at the Academy of Art University in San Francisco. Mr. Holmes Bakehouse is a local SF business, though now expanded to Los Angeles and Seoul. Their baked goods and design aesthetic make them very Instagrammable, but I was really drawn to their tongue-in-cheek humor that they use in their Instagram account, and that’s what I wanted to capture with this video. I felt that Green Day’s American Idiot song was the perfect pairing, because the song lyrics fit some of the attitude that Mr. Holmes Bakehouse projects in their Instagram posts, and also because they are Bay Area locals as well.
Designer/Animator: Tracy Moeller
Instructor: Wioleta Kaminska
Music: American Idiot by Green Day